Postcard Printing – What Makes a Good Postcard Design?
Postcards can help your business reach new customers, generate buzz about upcoming events, and promote new products. However, there are several factors to consider when planning your postcard design. Below are some of the most important considerations for postcard printing. Here are a few of the benefits of this style of marketing. Also, consider that postcard printing can be done in a wide variety of sizes. And, because each postcard design is unique, you can upload your own design for added customization.
Generally, a postcard’s size and design are determined by its purpose. A small business might focus on a small image to convey a big idea. Large companies may focus on large-scale printing, which would be expensive. Printed postcards may be an ideal way to promote a large business. However, if the message is too generic, they will not be viewed by consumers. Because of this, they may not be as effective as they could be.
The design should be clear and simple. A professional postcard designer will be able to guide you through the entire process. In addition to the design itself, a quality postcard is important in the marketing mix. If you want your marketing to make an impact, you should know about your audience. Besides that, it will increase your sales. However, if you need to reach a large audience, you should consider using the services of a professional postcard printing company.
There are many different types of postcard printing. Some are common, while others are specialized. The first printing press is invented in Europe. In Japan, full color woodblock prints are made. A method for softening steel allows engraving to be done on long press runs. There are also a variety of methods to produce a high-quality postcard. You can try combining different printing techniques to create a postcard that’s truly unique. And there’s no limit to the design possibilities!
Changing tastes in the 19th century has brought about an era of innovation. While almost all of the traditional methods of postcard printing have undergone some change, digital technology has impacted all aspects of the industry and transformed nearly all methods. Many of these methods are no longer recognized from 10 years ago. Printing on paper was once the most common way to reproduce images. Changing tastes and preferences allowed commercial printing methods to become more efficient. And while the Golden Age of Postcards has been the age of postcards, there’s no end to the innovation.
When planning a postcard design, be aware that there’s a part of the image that will be cut off. This portion will be blank during final production, so make sure to fill it with a background image or a color. The postage will be placed in this area, so it’s best to fill this with a background image or color. When designing a postcard, keep in mind that the Post Office requires different sizes and dimensions.
Another benefit of postcard printing is that it is cheap and easy to use. Postcards are a versatile marketing tool because they are so inexpensive. Postcards can be sent to any market segment, including prospective clients, past customers, and preferred clients. If you have an email marketing campaign, postcards are an excellent choice for your campaigns. They can be used for a variety of purposes, including highlighting your website, social pages, and providing a contact number. And they’re more likely to get read than emails.
For postcards, you can use different paper materials and coating options. Standard postcards are the most affordable and work best for product and real estate promotion. You can also opt for spot UV to highlight design elements. The shiny finish of spot UV postcards makes them visually interesting and can add an extra element to your design. Lastly, you can send postcards to a specific zip code, age group, income range, and household size. Standard postcards are 6.5 x 9 inches in size, while EDDM postcards are 6.5 x 11″.
After introducing color woodblocks, postcard printing becomes a popular method of illustration. The use of color woodblocks is widespread in Japan. Kodak’s acquisition of Velox in 1905 makes it possible to print on photo paper with postcard back. Hand-colored postcards begin to be printed and distributed by mass consumers. In the 1920s, the Parallax Stereogram is invented and the first film to produce color transparencies is developed. Screen Printing is used for postcard printing in the US, but only becomes widely used after the 1930s. The invention of metal printing plate enables offset lithography to replace letterset printing. And in the 1960s, the first computer printers started using metal printing plates instead of stones.