The retail signage that businesses use is more than just an attractive design element. It acts as a silent salesperson that quietly directs, informs and influences customers as they navigate storefronts and aisles.

In the digital age, retail display signs provide engaging visuals, dynamic content delivery, interactive features, and customizable messages that make the in-store shopping experience more responsive, personal and immersive. The ability to incorporate mobile integration further increases engagement and enables businesses to collect valuable data for more effective marketing.

Aesthetic: Indoor directional signs, wall graphics, and hanging signs enhance the aesthetic of your business and help set the tone for your brand. This helps your business stand out from competitors and draws in customers.

Wayfinding: Effective wayfinding signs, like arrows and digital menu boards, are essential for helping customers navigate your store. These signs are typically strategically positioned to be in the line of sight for most customers, so they can easily find what they’re looking for.

Promotional: Using indoor signage to showcase promotions and special offers is an excellent way to encourage impulsive purchases. These displays are often positioned near checkout counters and other high-traffic areas to encourage last-minute sales.

Point-of-purchase (POP): Point-of-purchase signage is designed to drive impulse purchases and increase your average transaction value. These displays usually feature limited-time offers, discounts, or complementary products that pair well with your current offerings.

Digital signage can also bridge the gap between online and in-store experiences by offering a more seamless transition from browsing for product information to making a purchase. By incorporating touchscreens, QR code scanning, and gesture recognition technology into their design, interactive door signs take the customer experience to the next level.

With the recent Covid-19 pandemic, consumers have become more health-vigilant and are looking for ways to improve their in-store shopping experience. One great option is to add a touchless self-checkout station to your store. The software on the LED sign reads fingertip actions before the customer’s fingers even touch the screen, so they can checkout their items without having to wait in a long line or interact with a cashier.

The smart lockers that Parcel Pending uses are another innovative way to boost your in-store customer experience by eliminating the need for them to linger around the front desk or shop floor to handle packages. This frees up employees to better greet customers at the entrance, sanitize parts of the store for health regulations, and assist customers who may need help with their purchases.

The benefits of implementing a smart locker system in your retail business are numerous, but the most important thing is to keep your customers happy. By improving the customer experience, you’ll be creating loyal customers that are more likely to return to your business again and again. So whether it’s through a customized email offer or an in-store experience, your business should always be thinking about how you can best serve your customers and help them achieve their goals. Talk to the team at your local sign shop today about how indoor business signage and wall designs can elevate your shop.