Printing high-quality promotional materials is an integral part of a successful branding strategy. They boost brand awareness, foster deep customer connections and drive conversions. With the right printing methods and processes, you can create high-quality materials that are both cost-efficient and visually impactful. But with so many different printing options, it can be difficult to know which one to choose. Digital printing is a highly efficient method that can produce quality prints in a short amount of time. In this article, we’ll take a closer look at the digital printing process to help you make an informed decision about your next project.

Traditionally, the printing industry relied on metal plates to transfer images onto a substrate. Digital printing, on the other hand, skips this step by using digital-based images to print directly onto a variety of media substrates. These include paper, photo paper, heavyweight paper, plastic, folding cartons, canvas, fabric, and card stock. Digital printing is a fast and cost-efficient option for producing short runs of custom products and marketing materials.

The key to ensuring that your printed materials are of high-quality is utilizing the correct printing method and making sure that your art files are in the proper format. First, you’ll need to ensure that your design file is in the correct CMYK color space and at a minimum 300dpi (dots per inch). This will ensure that the printed product retains its quality.

Your art file must also be saved with bleed marks and cropped appropriately to ensure that there are no unprinted edges in the final product. Once your file is ready to print, the printing company will send you a proof via email. This is a great opportunity to make any necessary changes or corrections before the production run starts. Once you’ve approved the proof, the printer will proceed with the order.

There are a few types of digital printers on the market. Toner-based presses use electrophotography, which is an imaging technology that utilizes toner particles to form the image that’s transferred onto the material. Another type of digital printing is UV-curable, which uses UV rays to cure the toner, resulting in an extremely durable print that’s resistant to scratches and fading.

The best type of printing for your specific needs depends on the quality that you’re looking for and the number of units that you’ll need to be produced. Digital printing offers the advantages of being environmentally efficient, since exact amounts of ink and toner are used to avoid waste. It’s also an excellent choice for on-demand printing and variable data printing, allowing you to customize your message or imagery to each individual customer. The only drawback of digital printing is that the inks can fade if exposed to sunlight, so it’s important to keep this in mind when choosing your materials. Contact the best print shop in Orlando today to learn more about how digital printing can help your business succeed.